Media Crowning Brands
How to put your hands in the data honeypot and come out with a game-changing, predictive media strategy
How to put your hands in the data honeypot and come out with a game-changing, predictive media strategy
Περιγραφή
Some simple, yet mind troubling questions for marketers. media planners. Managers and stakeholders that this book answers:
- What are the most important KPls in Business and Media?
- ls there a way to quantify how money spent on advertising can affect a brand`s saιes?
- How can simpιe Statistics describe the Media market?
- How can a media planner utilize econometric models to create simple and effective planning tools?
- What is an efficient use of Predictive Analytics?
- What is Attribution?
- What is the future of Media agencies and Business analytics?
Λεπτομέρειες
- ISBN
- 978-960-02-3881-5
- Χρονολογία Έκδοσης
- Μαΐου 2022
- Γλώσσα
- Αγγλικά
- Σελίδες
- 230
- Συγγραφέας
- Siannis, Fotios, Siannis, Fotios, Stogiannis, Dimitris, Stogiannis, Dimitris
- Θεματολογία
- Μέσα Μαζικής Ενημέρωσης (ΜΜΕ): μελέτες
